Web Development Services

Web development that justifies the investment

Load time is a conversion lever, not a technical footnote — the slower a page feels, the more visitors abandon it before they ever see your pitch. A web app that feels like a native product retains users. We build both, to a measured standard, rather than shipping something that merely looks finished in a demo.

Every project starts with a performance budget, an accessibility standard (WCAG 2.1 AA minimum), and a Core Web Vitals target before any design gets signed off. Those targets are written into the project brief, not treated as a nice-to-have to revisit if time allows near launch.

What a real performance budget looks like

"Fast" is a subjective word until it's a number. Before we write a line of front-end code, we agree on a hard ceiling for total page weight, the number of third-party scripts allowed to load, and the target Largest Contentful Paint and Interaction to Next Paint for the slowest realistic device and connection your actual users are on — not a developer's laptop on office wifi. Every pull request that would blow that budget gets flagged in CI before it reaches production, so performance regressions get caught in code review instead of in an angry support ticket six weeks after launch.

What we build

• Corporate & marketing sites — fast, SEO-ready, CMS-backed with editorial control for your team
• Web applications — React or Vue SPAs with complex state, real-time features, and offline capability
• E-commerce platforms — custom checkout, multi-currency, inventory sync, performance-tuned for conversion
• Portals & dashboards — role-based access, data visualisation, live feeds
• Progressive Web Apps — installable, offline-capable, push-enabled without native app overhead
• Headless CMS builds — Contentful, Sanity, Strapi with framework-agnostic front ends

Stack we reach for — and why

Next.js / Nuxt 3 for most projects

Server-side rendering, static generation, edge deployment, and ISR in one framework. Your content is indexed the moment it's published, and your time-to-first-byte is under 200ms from any CDN node.

React or Vue for complex web apps

When the experience is more "application" than "site" — real-time collaboration, complex state machines, fine-grained optimistic UI — we reach for the right SPA framework and pair it with a well-typed API layer.

PostgreSQL + REST/GraphQL backend

Every web project gets a typed API, documented with OpenAPI, tested with contract tests. Your front-end team and your mobile team share the same source of truth.

Performance is not a feature, it's a default

• High Lighthouse targets — performance, accessibility, SEO, and best-practices scores checked on every production deploy, not just at launch
• Image optimisation — next-gen formats, lazy loading, and CDN delivery as standard, with descriptive alt text for every meaningful image
• Edge deployment — Cloudflare Workers, Vercel Edge, or AWS CloudFront — pages served from the node nearest your user
• Structured data — schema.org markup, Open Graph, Twitter Cards pre-wired for every page type

Accessibility is tested, not assumed

WCAG 2.1 AA compliance is a stated target on every project, verified with automated axe-core scans in CI plus a manual keyboard-navigation and screen-reader pass before launch, not just a checkbox on a proposal document. Colour contrast, focus states, semantic heading order, and form labelling are reviewed as part of code review, the same way we review for security issues — because an inaccessible product is both an ethical gap and, in regulated markets, a legal one.

What we check before a launch is signed off

• Real device testing — mid-range Android hardware and throttled connections, not just a fast developer laptop
• Broken-link and redirect audit — every internal link resolves, every legacy URL redirects rather than 404s
• Meta and structured data validation — every page type has a unique title, description, and the correct schema.org markup for what it actually is
• Form and checkout error states — validation messages that explain what went wrong, not a generic "something went wrong" toast

How we approach a rebuild versus a fresh build

Most web projects that come to us aren't greenfield — they're a rebuild of something that's slow, hard to update, or falling behind a competitor's site. A rebuild starts differently from a fresh build: we audit the existing site's analytics and search performance first, so we know which pages, keywords, and user flows are actually earning traffic and revenue today, and we protect that equity through the migration with a proper redirect map rather than letting rankings reset to zero on launch day. Content and URL structure carry over deliberately; only the parts that were genuinely holding the site back get rebuilt from scratch.

Where this connects to the rest of your stack

A web front end rarely stands alone. If the same experience needs to live on iOS and Android, we design the API layer once and share it across both. If the product is really an internal operations tool wearing a web front end, that's usually a custom software engagement in disguise. Our digital reading platform and e-commerce retail platform case studies show two different performance-first builds in production, and the MVP development guide is a useful read if you're deciding how much of the product to build before your first real users see it.

Questions buyers actually ask