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We help our clients to reach their websites from bottom to top through SEO/SEM. Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. SEM (Search Engine Marketing) Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. ASO (App Store optimization) App store optimization is the process of improving the visibility of a mobile app in an app store. Just like search engine optimization is for websites, app store optimization is for mobile apps.